Privacy Policy

I.
General Provisions

(1) The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as the “GDPR”) is Ing. Miroslav Hlaváček, ID No. 23886838, a sole trader registered in the Trade Register of the Municipal District Authority Prague 15 since 27 October 2025, with registered office at Ve stráni 418/6, 102 00, Prague 10 – Štěrboholy, Czech Republic, email: info@unfire.cz, phone: +420 607 009 533 (hereinafter referred to as the “Controller”).

(2) The contact details of the Controller are: Ing. Miroslav Hlaváček, ID No. 23886838, registered office at Ve stráni 418/6, 102 00, Prague 10 – Štěrboholy, email: info@unfire.cz, phone: +420 607 009 533.

(3) Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier, or one or more specific factors relating to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

(4) The Controller has not appointed a Data Protection Officer.

II.
Sources and Categories of Processed Personal Data

(1) The Controller processes personal data that you have provided to the Controller or personal data obtained by the Controller in connection with the performance of your order.

(2) The Controller processes your identification and contact details and data necessary for the performance of the contract.

III.
Legal Basis and Purpose of Personal Data Processing

(1) The legal basis for processing personal data is the performance of a contract between you and the Controller pursuant to Article 6(1)(b) GDPR, the legitimate interest of the Controller in direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR, and your consent to processing for the purposes of direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR.

(2) The purpose of processing personal data is to process your order and to exercise the rights and obligations arising from the contractual relationship between you and the Controller; when placing an order, personal data necessary for the successful processing of the order (name, address, contact details) are required. The provision of personal data is a necessary requirement for the conclusion and performance of the contract; without providing personal data, it is not possible to conclude or perform the contract on the part of the Controller. The data may also be used for sending commercial communications and carrying out other marketing activities.

(3) The Controller does not carry out automated individual decision-making within the meaning of Article 22 GDPR.

IV.
Data Retention Period

(1) The Controller retains personal data for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the Controller and to assert claims arising from these contractual relationships (for a period of 15 years from the termination of the contractual relationship), or until consent to the processing of personal data for marketing purposes is withdrawn, but no longer than 10 years if the personal data are processed on the basis of consent.

(2) After the retention period has expired, the Controller shall delete the personal data.

V.
Recipients of Personal Data (Controller’s Subcontractors)

(1) Recipients of personal data are persons involved in the delivery of goods / services / payment processing under the contract, persons involved in ensuring the operation of services, and providers of marketing services.

(2) The Controller does not intend to transfer personal data to a third country (outside the EU) or an international organisation. Recipients of personal data in third countries may include providers of mailing services and cloud services.

VI.
Your Rights

(1) Under the conditions set out in the GDPR, you have the right to access your personal data pursuant to Article 15 GDPR, the right to rectification pursuant to Article 16 GDPR, the right to restriction of processing pursuant to Article 18 GDPR, the right to erasure pursuant to Article 17 GDPR, the right to object to processing pursuant to Article 21 GDPR, and the right to data portability pursuant to Article 20 GDPR. You also have the right to withdraw consent to processing in writing or electronically using the Controller’s contact details stated above.

(2) You also have the right to lodge a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

VII.
Conditions for Securing Personal Data

(1) The Controller declares that it has taken all appropriate technical and organisational measures to secure personal data.

(2) The Controller has adopted technical measures to secure data storage and paper-based personal data storage, in particular the use of antivirus software, secure backup storage, and secure access passwords.

(3) The Controller declares that only authorised persons have access to personal data.

VIII.
Final Provisions

(1) By submitting an order via the online order form, you confirm that you have read and accept these privacy policy terms in full.

(2) By ticking the consent checkbox via the online form, you confirm that you have read and fully accept these privacy policy terms.

(3) The Controller is entitled to amend these terms. The new version of the privacy policy will be published on the website or sent to the email address you have provided.

These terms shall take effect on 1 January 2026.